Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and services. At HealthEconomics.Com, we seek to share our knowledge and best practices with our annual partners and clients. Our CONNECTED COMMUNITY™ of HEOR and market access professionals come to us daily for News, Career Opportunities, Conference and Webinar information, and Resources.
Recently, we had the opportunity to attend On24’s Webinar “Best Practices Benchmarks Report” (view PDF summary here) and we want to share a little about what we learned from On24, combined with our own personal experience, to help you plan your next webinar event. It should be no surprise that driving registration is the #1 challenge webinar planners face. Here are some other interesting findings:
- 22% of all registrations happen the day of the event and have a higher attendance conversion rate
- About 43% of all registrants actually attend the event. Webinars run/promoted by HealthEconomics.Com tend to show about 50-55% attendance.
What does this mean for you? Make sure you are sending a day of or day before event email to potential registrants! However, it is important to send out multiple emails over several weeks. Twenty-two percent of registrants sign up 7-14 days prior to event date and 29% register 1-7 days prior to event launch.
Ever wondered the best days to send out those promotional emails? The sweet spot is Tuesday, Wednesday or Thursday, which all seem to perform equally well. What about the best day for hosting your event? Well, stay away from Monday and Fridays. On Monday, we are busy catching up and Friday’s find us gearing up for the weekend. Try Wednesday or Thursday for optimal attendance. Timing is also important. Make sure to miss the east coast lunch hour and watch out for rush hour on the pacific coast. The ideal time seems to be 11am PST/2pm ET.
Finally, another interesting and VERY important statistic is that 43% of registrants view webinars on-demand. On-demand meets the needs of many registrants who have busy schedules and are on the go. Make sure to share a link to the on-demand event as soon as you can after the live event, as many as 20% of registrations come from the post-live event. At HealthEconomics.Com, we can help you continue to reach your target audience with these on-demand webinars, using our array of advertising options: eblasts, spotlight features on website and newsletter, banner ads, social media and more. Contact HealthEconomics.Com for advertising options.
Do you have Webinars in Archives? Keep promoting them to continue giving value to your customer!
Want to conduct a Webinar? Let HealthEconomics.Com help you create content, drive attendance, and moderate the Webinar.
Call us today to maximize your Webinars, one of the best ways to showcase your company and product. I hope you find this information helpful!