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How can a company derive the optimal price for their medical product, Dr. Renato, Dellamano?

What are drivers of pricing and ultimately negotiations? How can a global strategy best be implemented in individual countries? How do payers react to different prices? And finally the two pricing experts Dr. Stefan Walzer and Dr. Renato Dellamano discuss philosophically whether pricing is rather an art or scienceā€¦

 

 

MAP – Market Access Podcast, is the first and only bi-weekly market access podcast provided by MArS. Take the chance to stay connected and subscribe with your favorite podcasting platform or directly listen on our website

For more information about MArS Market Access and Pricing Strategy visit: marketaccess-pricingstrategy.de

Episode 11 – February 1, 2022

Undine McEvoy

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