Digital Technology Archives - tHEORetically Speaking

Digital transformation: shaping the future of market access

Posted on June 2, 2020 by Patti Peeples, R.Ph., Ph.D.

In the final part of her series on digital transformation in market access, Dr. Patti Peeples, CEO of HealthEconomics.com, and Dr. William Aaron Grandy, Product Owner of Digital Applications at PRMA Consulting, take a look at the bigger picture and… Continue Reading →

Reducing market access risk: how digital technology is strengthening strategies

Posted on May 11, 2020 by Patti Peeples, R.Ph., Ph.D.

Developing innovative pharmaceutical products is a lengthy process with no guarantee of success at the end. Manufacturers struggle with coordinating strategy internally and incorporating multiple payer requirements in clinical development programs. In the fourth of her five-part series on digital… Continue Reading →