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Is Email Marketing Dead? Nope, Not If You Follow These Tips!

Bad news:  Email marketing isn’t as effective as it used to be. Good news:  It’s still effective.  And, it still provides great ROI – if you do it right. But what was “right” last year may not work this year.  So let HealthEconomics.Com give… Continue Reading

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Surprise! Some Insider Tips About Webinars.

Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and services. At HealthEconomics.Com, we seek to share our knowledge and best practices with our annual partners and clients. Our CONNECTED COMMUNITY™ of… Continue Reading

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Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count

Ahh, Convention Season:  a veritable mixture of networking, learning, airports, too much food/drink, and hectic days.  If you’re like most, you are never as well-prepared as you wish, and the Convention Chaos ensues.  This results in a hastily formulated marketing… Continue Reading