digital

Is Your RWE Study In the Weeds? Meet Some Experts Who Can Help.

Posted on by Patti Peeples, R.Ph., Ph.D.

This year, you can’t swing the proverbial “dead cat” without running into a meeting on Real World Evidence.  This flurry of activity portends good things in that decision-makers are placing greater importance on real world effectiveness data.  Most of us… Continue Reading →

Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma (On-demand Webinar, Slides, Podcast)

Posted on by Patti Peeples, R.Ph., Ph.D.

On June 25, 2013, I presented a Webinar on this topic.  Slides are available for request here and the on-demand archive can be viewed here (use HECOM1234 for the code).   We had more than 100 registrants, and many questions.  Polling suggested that… Continue Reading →