The New Decision Analysis Guidance from ISPOR: How it is Like HouseHunters

‘Multiple criteria decision analysis’ is a crummy name for a great concept (aren’t all big decisions analyzed using multiple criteria?). MCDA means assessing alternatives while simultaneously considering several objectives. It’s a useful way to look at difficult healthcare choices. But… Continue Reading

Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count

Ahh, Convention Season:  a veritable mixture of networking, learning, airports, too much food/drink, and hectic days.  If you’re like most, you are never as well-prepared as you wish, and the Convention Chaos ensues.  This results in a hastily formulated marketing… Continue Reading