It’s well-accepted that the Indian pharmaceuticals market cannot be ignored. India will be one of the top 10 sales markets by 2020, fueled by the rapid growth in its population and economy. Commensurately, India is experiencing expansion within its middle-class… Continue Reading
Nothing beats experience. Well, maybe a list of secrets learned from that experience, compiled directly from an expert! And that’s what you’ll get here, in today’s blog post. I recently conducted a podcast with Dr. Mark Jewell, President of EPI-Q,… Continue Reading
By Caitlin Rothermel, MA, MPHc Introduction If you’ve been following the health economics industry for the past few years, you’ve heard about value-based pricing agreements between payers and the pharmaceutical industry. With value-based approaches, payment is linked directly to real-world treatment… Continue Reading
I’ve been at the intersection of research and marketing most of my career. It was this crossroads that drew me to enroll in Pharmacy school back in 1980. I wanted to be a pharmacist not because I was enamored with… Continue Reading
If you want to elicit eye-rolling, mention Social Media to a health economist. Reducing something to 140 characters is not in our DNA, unless it’s an Excel formula cavorting behind the scenes in a budget impact model. Nevertheless, the importance… Continue Reading
