Achieving Market Access in India – Are You Hitting the Mark? An Interview with Marksman Healthcare Solutions CEO Dr. Amit Dang

It’s well-accepted that the Indian pharmaceuticals market cannot be ignored.  India will be one of the top 10 sales markets by 2020, fueled by the rapid growth in its population and economy.  Commensurately, India is experiencing expansion within its middle-class… Continue Reading

Secrets of Success: How EPI-Q Does Real-World Research Really Well

Nothing beats experience.  Well, maybe a list of secrets learned from that experience, compiled directly from an expert!  And that’s what you’ll get here, in today’s blog post. I recently conducted a podcast with Dr. Mark Jewell, President of EPI-Q,… Continue Reading

Optimized Value Analytics – The Next Frontier for Payers and Pharma?

By Caitlin Rothermel, MA, MPHc Introduction If you’ve been following the health economics industry for the past few years, you’ve heard about value-based pricing agreements between payers and the pharmaceutical industry. With value-based approaches, payment is linked directly to real-world treatment… Continue Reading

The ABCs of HEOR Social Media

If you want to elicit eye-rolling, mention Social Media to a health economist. Reducing something to 140 characters is not in our DNA, unless it’s an Excel formula cavorting behind the scenes in a budget impact model. Nevertheless, the importance… Continue Reading