Foundation of Sand
The last decade has seen an explosion of interest in and production of real world evidence (RWE). But I’m afraid there is a day of reckoning approaching. Continue Reading
outcomes research
Achieving Market Access in India – Are You Hitting the Mark? An Interview with Marksman Healthcare Solutions CEO Dr. Amit Dang
It’s well-accepted that the Indian pharmaceuticals market cannot be ignored. India will be one of the top 10 sales markets by 2020, fueled by the rapid growth in its population and economy. Commensurately, India is experiencing expansion within its middle-class… Continue Reading
Secrets of Success: How EPI-Q Does Real-World Research Really Well
Nothing beats experience. Well, maybe a list of secrets learned from that experience, compiled directly from an expert! And that’s what you’ll get here, in today’s blog post. I recently conducted a podcast with Dr. Mark Jewell, President of EPI-Q,… Continue Reading
Optimized Value Analytics – The Next Frontier for Payers and Pharma?
By Caitlin Rothermel, MA, MPHc Introduction If you’ve been following the health economics industry for the past few years, you’ve heard about value-based pricing agreements between payers and the pharmaceutical industry. With value-based approaches, payment is linked directly to real-world treatment… Continue Reading
Finding Your Voice: Marketing HEOR Services
I’ve been at the intersection of research and marketing most of my career. It was this crossroads that drew me to enroll in Pharmacy school back in 1980. I wanted to be a pharmacist not because I was enamored with… Continue Reading
