payer insights

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Podcast Q&A: Accelerating the Generation of Payer Insights and Evidence Across the Product Lifecycle to Achieve Optimal Access

Posted on by Undine McEvoy

This tHEORetically Speaking podcast episode highlights the Q&A from Genesis Research’s  October 20, 2022 webinar and features Priti Jhingran and Tijana Ignjatovic as they answer questions on opportunities for using agile platforms and fit-for-purpose engagement models that can drive an… Continue Reading →

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Are you in touch with the latest payer thinking?

Posted on by Patti Peeples, R.Ph., Ph.D.

In the third of her five-part series on digital transformation in market access, Dr. Patti Peeples, CEO of HealthEconomics.com, sits down with Anja Pownell, Associate Director at PRMA Consulting, to find out how technology is putting dynamic payer thinking at the… Continue Reading →

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The things you need to know about the digital transformation of primary research

Posted on by Patti Peeples, R.Ph., Ph.D.

In the rapidly evolving market access landscape, it’s important to quickly identify current payer perspectives to determine future trends. High-quality, rapid primary research can be key to fast-forwarding your strategy. Continue Reading →