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Differentiate Your Product From the Competition: Give Healthcare Decision Makers the Information They Need

In this competitive pharmaceutical market access landscape, payers are preparing budgets and financial forecasts well ahead of product launches, meaning they require product information earlier and earlier in the pre-approval stage. Patti Peeples, PhD of HealthEconomics.com sits down with Xcenda’s… Continue Reading

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MArS Supplier Spotlight

Supplier Spotlight® highlights the unique skill sets and service offerings from organizations who are part of our CONNECTED COMMUNITY™. Below is an interview with Market Access & Pricing Strategy (MArS), the German-speaking market access experts. Tell us about MArS Market Access… Continue Reading

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How can a company derive the optimal price for their medical product, Dr. Renato, Dellamano?

What are drivers of pricing and ultimately negotiations? How can a global strategy best be implemented in individual countries? How do payers react to different prices? And finally the two pricing experts Dr. Stefan Walzer and Dr. Renato Dellamano discuss… Continue Reading

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Size Doesn’t Matter: A Small Biotech Plays Big with Payer Engagement

The complex, costly, and continuously evolving arena of biopharmaceutical product development demands a constant eye on commercialization potential. Continue Reading