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The Emerging Outcomes Demonstration / Cost Management Challenge

The current healthcare environment reshapes the three key factors in market access – value, evidence, and commercial positioning of new treatments. Greater emphasis on patient centricity meets budget cuts. Leading to a sharper focus on demonstrating patient benefit value specific… Continue Reading

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Dutch payers are pragmatic, especially when discussing medical devices, isn’t it, Ron de Graff?

The market access process in the Netherlands can be very special, especially for medical devices. Besides standard reimbursement processes with evidence-based medicine assessments, there are also more pragmatic pathways available. How do these work and what needs to be considered… Continue Reading

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The Belgium reimbursement pathway for digital health applications is similarly easy as in Germany, correct Katrien de Groote?

Belgium has created a similar fast-track process as in Germany even though that some differences exist. Anyway, core question with new processes is always how the rules are being interpreted and applied. So, how important are clinical studies and when… Continue Reading

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Is European market access really so difficult? Tell us the truth about being successful in Europe, Esther Nzenza!

Europe is one continent, with one Union (plus the UK)… Health policy is still the responsibility of each individual country and hence there are still (at least) as many reimbursement pathways as countries. Planning for business success in health care… Continue Reading