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Finding Your Voice: Marketing HEOR Services

Posted on February 27, 2013 by Patti Peeples, R.Ph., Ph.D.

I’ve been at the intersection of research and marketing most of my career. It was this crossroads that drew me to enroll in Pharmacy school back in 1980. I wanted to be a pharmacist not because I was enamored with… Continue Reading →

Digital Advertising Strategy Evidence-based medicine, health economics, HEOR, Market Access, outcomes research, pharmaceutical marketing, Pharmacy school

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