The current healthcare environment reshapes the three key factors in market access – value, evidence, and commercial positioning of new treatments. Greater emphasis on patient centricity meets budget cuts. Leading to a sharper focus on demonstrating patient benefit value specific… Continue Reading
Supplier Spotlight® highlights the unique skill sets and service offerings from organizations who are part of our CONNECTED COMMUNITY™. Below is an interview with Market Access & Pricing Strategy (MArS), the German-speaking market access experts. Tell us about MArS Market Access… Continue Reading
Almost all companies with a product in development will develop a global value dossier (GVD) to support launch. Every product needs a well-defined value strategy that answers the question “what is the benefit of the product in the context of… Continue Reading
I did a radio interview last week with KZYX public radio in Mendocino, CA. The topic was one near and dear to my heart – the Affordable Care Act (ACA). Towards the end of the show, the host asked me… Continue Reading
