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Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count

Ahh, Convention Season:  a veritable mixture of networking, learning, airports, too much food/drink, and hectic days.  If you’re like most, you are never as well-prepared as you wish, and the Convention Chaos ensues.  This results in a hastily formulated marketing… Continue Reading

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Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma (On-demand Webinar, Slides, Podcast)

On June 25, 2013, I presented a Webinar on this topic.  Slides are available for request here and the on-demand archive can be viewed here (use HECOM1234 for the code).   We had more than 100 registrants, and many questions.  Polling suggested that… Continue Reading

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Effective Email Strategies for the HEOR Audience – Part 1 of 3

At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements.  We’ve learned a few tricks, read a lot of reports, conducted our own research, and talked to a series of “experts”. … Continue Reading