Ahh, Convention Season: a veritable mixture of networking, learning, airports, too much food/drink, and hectic days. If you’re like most, you are never as well-prepared as you wish, and the Convention Chaos ensues. This results in a hastily formulated marketing… Continue Reading
On June 25, 2013, I presented a Webinar on this topic. Slides are available for request here and the on-demand archive can be viewed here (use HECOM1234 for the code). We had more than 100 registrants, and many questions. Polling suggested that… Continue Reading
This is Part 3 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which will be provided through our blog tHEORetically Speaking. Now that these 3 blogs are posted, I will make the entire… Continue Reading
This is Part 2 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which will be provided through our blog tHEORetically Speaking. Once these 3 blogs are posted, I will make the entire series… Continue Reading
At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements. We’ve learned a few tricks, read a lot of reports, conducted our own research, and talked to a series of “experts”. … Continue Reading
