Almost all companies with a product in development will develop a global value dossier (GVD) to support launch. Every product needs a well-defined value strategy that answers the question “what is the benefit of the product in the context of… Continue Reading
By Caitlin Rothermel, MA, MPHc Introduction If you’ve been following the health economics industry for the past few years, you’ve heard about value-based pricing agreements between payers and the pharmaceutical industry. With value-based approaches, payment is linked directly to real-world treatment… Continue Reading
